New Hourglass Visual Identity – Revealed

To commemorate our 10-year anniversary — we launched at Barneys New York in 2004 — Hourglass has orchestrated a refresh of our visual identity. At the core of the update is a bold new logo conceived by renowned designer and creative director, Marc Atlan.

Hourglass-Logo-New

“Since Hourglass products are so well-designed, the new identity embodies discretion, timelessness and an element of surprise,” says Atlan, whose sophisticated roster of clients has included Comme des Garçons, Maison Martin Margiela, Helmut Lang and Cartier.“There’s a certain boldness about the new logo, which reflects the confidence of the Hourglass woman. And it’s used on packaging in an unexpected yet elegant manner, slightly off-center.”

Atlan is the French-born founder of the LA-based Marc Atlan Design, where he conceptualizes everything from perfume bottles and packaging to retail environments and TV commercials.

Hourglass’s modernized identity will take into effect immediately, as seen on all branded materials, the website and wherever the brand is sold. Ambient® Lighting Blush, our spring release, will be the first of our products bearing the updated insignia. The new logo will transition into the rest of the Hourglass collection over the course of the year.

      

 

Hourglass-Logo-New

Amber Heard at the 71st Golden Globe Awards

Amber Heard turned heads at Sunday’s 71st annual Golden Globe Awards. The breathtaking actress, a presenter at the awards ceremony, teamed her midnight blue Atelier Versace dress with a romantic up-do and alluring makeup by Hourglass. “Amber brought some of her own ideas to the mix,” says makeup artist Matthew VanLeeuwen. “She liked the idea of focusing on sultry chocolate eyes, creamy skin and soft nude lips. I was just bringing out the remarkable geometry and beauty of her face.

Amber Heard

Here’s how to recreate the look:

COMPLEXION: Prime with Hourglass No. 28 Primer Serum, conceal with Hidden® Corrective Concealer in Warm, and follow with Veil Fluid Makeup in Light Beige. “No. 28 hydrates beautifully but it also creates a magical finish,” he says.

    

BROWS: Define the brows with Arch Brow Sculpting Pencil in Soft Brunette.

EYES: Apply the shell shade from the Vol. 6 Eyeshadow Palette as a base color all over the lids. Follow with the bronze shimmer shade from Visionaire Eyeshadow Duo in Gypsy applied to the crease and under the eyes. Deepen the bronze with the brown shade from Vol. 6 Eyeshadow Palette applied to the outer corner, top and bottom of the lids. Line the eyes with a deep plum pencil. “I also smudged the line with the black shadow from the palette,” he says. Apply a high-shine pearl shadow to the inner corner of the eye. Apply a coat of Film Noir® Full Spectrum Mascara, allow to dry and curl lashes.
  

CHEEKS: Apply the sheer rose shade from Illume Crème-to-Powder Bronzer Duo in Sunset to the cheeks, and highlight with the sheer champagne shade from Illume Crème-to-Powder Bronzer Duo in Bronze Light. Retrace your steps with Ambient® Lighting Powder in Ethereal Light, an opalescent sheer powder which mimics a moonlit glow.
  

LIPS: Line lips with Trace Lip Liner in Bare and follow with Femme Rouge® Velvet Crème Lipstick in Whisper, a golden pinky beige shimmer. “The look is glamorous but restrained,” adds VanLeeuwen. “She is so extraordinarily beautiful.”

Amber Heard